1882 QPR

receives approximately 200000 hits per month if your siterquote s message aims for the public at large you have a problem there will only be a small percentage of that ideal market ie corporate execs earning 50000 that will hit your site and an even smaller percentswtor credits kaufentage will genuinely be qualified for and interested in your offering for the sake of example letrquote s say that this percentage is around 01 that means that out of 200000 monthly visitors only 200 will fit your perfect customer profile and thatrquote s a very optimistic figure and since your site is too general or too vague an even smaller percentage of those 200 executives emdash letrquote s say about 05 emdash will be truly interested in your offer and eventually buy in this case 05 of 200 qualified visitors would equal to a mere client for an entire month looking at it in reverse it means that if you want to achieve at least a single sale per month from this ideal market your site will thus require at least 200000 visitors on a monthly basis so based on the law of averages your marketing efforts will need to multiswtor creditsiply exponentially in order to create a high enough quantity of traffic to yield acceptable results now take the example of another website dedicated exclusively to corporate executives earning over 50000 however this site receives a meager 5000 visitors per month emdash admittedly itrquote s not a lot especially when compared to the other but in this case the percentage of those 5000 that fall into that siterquote s target market will be 100 emdash a 10000 improvement furthermore the percentage of interested leads that are in a much better position to buy will be far higher by virtue of the fact that the site centers on their specific needs goals and concerns the perceived value of the site in other words will be greater in the mind of those specific prospects to be conservative letrquote s say that this percentage is only 5 it means that out of 5000 visitors per month one can achieve 250 sales emdash thatrquote s 249 more sales than the other and on top of that with only a quarter of the traffic but letrquote s be a little more conservative for a moment letrquote s say that only 1 buys itrquote s still a remarkable 500 improvement over the other as 1 of 5000 visitors equals to 5 sales per month of course the above example is when all things considered are equal emdash i agree that there aare

goals for example corporate branding and product marketing require different campaigns 7 C no matter what industry youre in realize that the most popular blogs newspapers or magazines are only one part of the process your market is divided by adoption and buying behavior and documented through a bell curve rich with chasms pyramids that further divide and classify them quadrants that demonstrate competitive advantages ladders that represent the technology that people can use to reach customers in different ways a cluetrain that shows how people carry it through the long tail and hopefully reflected by a hockey stick that forces you to evaluate what to do from inside the tornado yes of course this was meant to be funnybut it does show that one program no longer serves the masses when you deconstruct it by the markets and the people that comprise it this means that you have to embrace both new media and traditional media in pr for example in the tech space techcrunch mashable venture beat readwrite web et al will yield measurable traffic so great that most of the time it will knock out company servers every executive wants them ceos cry if they cant get coverage on them but by no means do they carry your value proposition to the entire collective of people that will embrace your product and help sustain your business for the whole game they represent the early adopters and pragmatists however there are other worlds of global microcommunities rich with horizontal and vertical publications and blogs that will carry your story to the more conservative groups of people that collectively converge as the primary base of recurring revenue in this case its less about traffic and hits as metrics for success and more about quality registrations purchases referrals etc that define business growth 8 C engage in social media we live in a social economy and the only way to succeed in it is to participate blog about industryrelevant topics not just company accomplishments its not a new tool in the marketing belt it is a new opportunity to engage customers and cultivate relationships simply put be a resource for your community embrace online video and watch how creative genuine and cool content becomes incredibly viral words can carry the message so far but video is also an opportunity to showcase the product while entertaining viewers podcast new updates customer successes ideas for new product uses ettc

and i said what the hell what is pr i had no idea now here we are you know just ten years later and everybody knows what pr is and the more educated among us and those who read certainly know what public relations is and what it does so with that comes transparency ok and with all the move towards blogging and things like that you know theres now a greater need for people to say you know what i want to know whats pr and i want to know whats news i mean god bless the people for wanting to know that you know so how do we so anything that fosters that is good but i think thats going to up you know thats business unusual for a lot of companies and organizations particularly in the government neville ok shel shel steve that takes us to about 45 minutes so i think that will wrap us up for today neville ive got to transcribe this now you realize that dont you steve steve yeah and you probably cant understand a thing i say neville oh yeah dont worry ill have to listen to it twice but ill get there steve i mumble like crazy and i talk at 4000 miles an hour shel you are from new york thats ok neville its very clear on this call i can hear it perfectly so i shouldnt have too much of a problem steve dont misquote me shel well spell your name correctly too so thanks very much steve we appreciate your taking the time to talk with us today steve thanks and keep doing what youre doing because its just terrific and er its on my ipod and i cant keep up with the show its so good but i tell you it makes a long flight a lot shorter shel oh well thanks a lot neville thanks a lot steve steve by the way i also listen while i do the laundry neville excellent shel there you go neville well i listened to your show with cameron and mick where you were doing your laundry i think you were in your pyjamas youre not in your pyjamas now are youswtor credits kaufenu steve no no im not its only when i blog neville ok shel thankswtor creditsks a lot steve neville thanks steve talk to you again soon steve bye neville hobson is the author of the popular nevillehobsoncom blog which focuses on business communication and technology neville is currentlly the vp of new marketing at crayon visit neville hobson if there was ever a thing that causes pleasure and pain its moneyhow we think about it and how we feel about it the current crisis in private credit card debt in the us is some indication that thiis

like email online advertising and crm ibuy swtor creditsit also includes site intelligence which is web analytics software apart from the regular reporting we do various adhoc reporting and analysis on customer behavior changes uplift of sales due to activities targeting specific audience etc what are the skills that you think are important for a web analyst in my opinion a web analyst needs to understand the data and site dynamics of their particular website should have decent technical knowledge good customer focus and attention to details should intuitively pick insight from an otherwise burgeoning deluge of data what if any education or work experience helped you in making this transition my experience in online advertising and decent technical knowledge helped me in making this transition what education is lacking education or experience that would have helped in web analytics if i had more sswtor Creditsstructured technical education it would have made my transition smoother what i have recheap swtor creditsead and own web analytics demystified and website measurement hack by eric peterson which books have you helped in your new job or finding new job the website measurement hack acts as my reference as i keep going back to this book if i run into any technical issues what were the major challenges you are facing in this industry the challenges in this industry is that it is rapidly emerging and growing hence one needs to constantly learn unlearn and relearn how do you make sure you are learning and growing in this field i am regular on the yahoo web analytics forum and read up the various blogs of eric peterson avinash kaushik and also try to organize a web analytics wednesday meetings here in bangalore do you have blog if yes what kind of article do you write i do have a blog its i try to write on my understanding of web analytics though i must confess i am not a regular one unrelated question what do you think of indian teams disaster in world cup 2007 what is your advice to selectors or the team members in my opinion the indian team is lacking in team spirit and coming together for a higher cause like winning for you country they tend to place more importance on getting their individual scores breaking records or proving a point to themselves or to someone else about their position in the team rather than spending time and effort in such detrimental attitude if they can come together as just cricketers shedding their star status and played withh

a chance then depending on how well the judge or jury understands the search engine and ad marketing industries youtube is becoming the unwitting arbiter of copyright disputes and in the process finds itself between a rock industry and a hard facewow that was really bad wasntconservative blogger and columnist michelle malkin is crying foul after a music industry dmca notice quieted her criticism of hip hop artist akon the second lead was better i think malkin has not just pulled fellow pundits laura ingram and bill oreilly in on the akonverizon affair but also enlisted the electronic frontier foundation in her spat with universal music group and youtube that puts youtube in the middle of one hairy controversy malkin appeared on the laura ingram show to discuss her successful campaign against verizon getting the telecommunications giant to drop their sponsorship of akon and gwen stefanis tour as long as akon was opening for her malkin brought along a clip of akon simulating rough sex with a teenage preachers daughter on a trinidad stage i know right to spread the message farther about akons lessthanchristian deeds the usual: misogyny vulgarity violence crime malkin posted her complaints along with the concert footage on youtube shortly after umg hit youtube with a dmca takedown notice claiming copyright infringement michelles screenshot of the message that replaced her video credits a copyright claim by universal music group but that message now reads due to a terms of service violation it is unclear why the change in language occurred or whether youtube will reconsider after malkins counterclaim of fair use we believe this is a clear attempt by umg to hide the truth about akon and intimidate critics said malkin between malkin and umg is a hard enough spot to be in but add the eff into the melee and youve got yourself a first class nightmare the eff called umgs actions an improper attempt to silence her online criticism of one of its artists it is impermissible and irresponsible for copyright holders to use the dmca as a pretext to squelch criticism said eff senior staff attorney kurt opsahl in a statement ms malkin had every right under copyright law to criticize umg and akon and to use footage of akon to emphasize her point criticism and commentary are not only the core of fair use but vital to our traditions of free speech the eff has been on quite a tear lately alsso

and retrieving data from the data warehouse formatting the same draw inference and present it to the various users of these reports the scope includes reporting on categorybased performance performance of the various marketing channels like email online advertising and crm it also includes site intelligence which is web analytics software apart from the regular reporting we do various adhoc reporting and analysis on customer behavior changes uplift of sales due to activities targeting specific audience etc what are the skills that you think are important for a web analyst in my opinion a web analyst needs to understand the data and site dynamics of their particular website should have decent technical knowledge good customer focus and attention to details should intuitively pick insight from an otherwise burgeoning deluge of data what if any education or work experience helped you in making this transition my experience in online advertising and decent technical knowledge helped me in making this transition what education is lacking education or experience that would have helped in web analytics if i had more structured technical education it would have made my transition smoother what i have read and own web analytics demystified and website measurement hack by eric peterson which books have you helped in your new job or finding new job the website measurement hack acts as my reference as i keep going back to this book if i run into any technical issues what were the major challenges you are facing in this industry the challenges in this industry is that it is rapidly emerging and growing hence one needs to constantly learn unlearn and relearn how do you make sure you are learning and growing in this field i am regular on the yahoo web analytics forum and read up the various blogs of eric peterson avinash kaushik and also try to organize a web analytics wednesday meetings here in bangalore do you have blog if yes what kind of article do you write i do have a blog its i try to write on my understanding of web analytics though i must confess i am not a regular one unrelated question what do you think of indian teams disaster in world cup 2007 what is your advice to selectors or the team members in my opinion the indian team is lacking in team spirit and coming together for a higher cause like winning for you country they tend to place more importance on getting their individual scores breaking records oor

semantic web developer mor naaman however amidst a now somewhat miffed semantic web developer crowd pulled rank and declared the semantic web dead a researcher at yahoo research berkeley naaman presented his case at the international world wide web conference in alberta canada naaman relegated bernerslees vision of a cooperative web where people and machines get along in digitized organized artificial intelligence harmony via tags told ya this is some heady quantum stuff to a pipe dream naaman reminds bernerslee that people in general especially collectively just aint that bright the semantic web you see relies in large part on people tagging their online media in a rather standardized academic highminded meaningful and structured way and naaman thinks thats too much to ask: there is no way that we can engage the masses in annotating media with semantic labels at best we can get the people to annotate content such as flickr images or youtube videos with short text descriptions or tags hmmm yes very aristotelian i like it sounds like naamans actually observed the primates in question down the block from me one of these primates spraypainted his name on the road with stencil its not a complicated name a fourletter smacker spelled jakc apparently naaman modified his original use of the word dead as it was intended more as a conversationstarter opting for something closer to unachievable certainly bernerslee has wowed the world in the past it wouldnt be surprising if he heard rhetoric like this before his historic launch of an html page so what does ol tbl have to say about it lets check his blog he says blogging is great um at least he thought so last november i doubt sonys ability to implement it and execute it in a really rich and compelling way playstation network is not xbox live its not even close to think about layering home on top of thatCwow the hardest part is not even creating the system its regulating the behaviour and all of that too boy thats a massive investment in infrastructure i actually believe that most gamers will always find more value in what we have on xbox live and now games for windows live and how were building that out which really started all about gaming features and now has added more like instant messaging video marketplace etcetera thats what i think is a much better approach and thats what our approacch

and the list goes on tickets are going fast but there are still a few left if you hurry one thing werquote re doing again this year is the ldblquote 15 minutes of famerdblquote segment on each of the two conference days in which three deserving entrepreneurs andor their startups get five minutes each hence the 15 minutes to talk to the attendees about their idea and why they are the best thing to happen to the web since youtube last yearrquote s winners included the gang at takingitglobal as well as areyoufrankcom favorvillecom and pixpo stowe boyd wrote about the 15 minutes here and tara hunt wrote about it here same idea this year: head over to the signup form at the mesh site and give us a pitch emdash in 250 words or less emdash about you and your company or idea and tell us why we should give you five minutes in front of the mesh crowd to wow them with your brilliance if you get selected you get a free oneday pass to the conference as well as those five minutes of glory par continuing my series of interviews with analysts here is my interview with jaisri chety what is your current position and the name of the company you work for i am working at present in tescocom as asst manager insight how long have you been working in web analytics i have been working in the dotcom industry right from 2000 i started my career in cricinfocom where i had a fantastic initiation into the dotcom industry i was handling corporate communications here which included advertising and public relations this is where i implemented advanced online advertising techniques and was initiated into a very crude form of web analytics after the dotcom bust i gained some experience in conventional advertising however returned back to online advertising in 2004 i joined bharatmatrimonycom as campaign manager bharatmatrimony was one of the leading advertisers in the online medium in india here i handled the complete advertising budget and was given the task of optimizing effectively for every buck spent on the internet subsequently i had a very brief stint in an online advertising firm called regalix before i moved to present job in tesco tell me about your work education prior to making a switch before entering into the online industry i was in a completely different profession i completed my education in commerce from a reputed college in chennai endash stella maris college and had also done a course in advertising from the madras aadvertising