1882 QPR

and retrieving data from the data warehouse formatting the same draw inference and present it to the various users of these reports the scope includes reporting on categorybased performance performance of the various marketing channels like email online advertising and crm it also includes site intelligence which is web analytics software apart from the regular reporting we do various adhoc reporting and analysis on customer behavior changes uplift of sales due to activities targeting specific audience etc what are the skills that you think are important for a web analyst in my opinion a web analyst needs to understand the data and site dynamics of their particular website should have decent technical knowledge good customer focus and attention to details should intuitively pick insight from an otherwise burgeoning deluge of data what if any education or work experience helped you in making this transition my experience in online advertising and decent technical knowledge helped me in making this transition what education is lacking education or experience that would have helped in web analytics if i had more structured technical education it would have made my transition smoother what i have read and own web analytics demystified and website measurement hack by eric peterson which books have you helped in your new job or finding new job the website measurement hack acts as my reference as i keep going back to this book if i run into any technical issues what were the major challenges you are facing in this industry the challenges in this industry is that it is rapidly emerging and growing hence one needs to constantly learn unlearn and relearn how do you make sure you are learning and growing in this field i am regular on the yahoo web analytics forum and read up the various blogs of eric peterson avinash kaushik and also try to organize a web analytics wednesday meetings here in bangalore do you have blog if yes what kind of article do you write i do have a blog its i try to write on my understanding of web analytics though i must confess i am not a regular one unrelated question what do you think of indian teams disaster in world cup 2007 what is your advice to selectors or the team members in my opinion the indian team is lacking in team spirit and coming together for a higher cause like winning for you country they tend to place more importance on getting their individual scores breaking records oor